 |
 |
News Hook - Use of Research
Customer: Matussière & Forest (paper manufacturer)
Objectives
- Create news hook in the absence of hard news
Actions
- Commissioned interesting photos
- Analysed results of research and development
- Wrote articles about environmental aspects of industrial packaging and safeguarding paper for food contact applications, profiling Matussiere & Forest as one step ahead of EU requirements
- Arranged a press travel to one of Matussiere & Forest factories in France
Challenges
- Limited visibility of the customer on German and Eastern European market
- Very aggressive competition
Results
- Extensive coverage in the most prestigious vertical and business media across Central and Eastern Europe
|
|
|
|
