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Application Reports
Customer: Citrix Systems
Objectives
- Position Citrix System computing model as technology enabling Eastern European companies to modernise its IT infrastructure while saving the costs and get well prepared for the tough competition in the EU
Actions
- Identified Citrix customers in various industries: banking, government, mining, oil and gas, transportation etc.
- Wrote application reports focussed on business benefits
Challenges
- Complicated approval process involving client, customers and partners. EAST SIDE acted as single point of contact
Results
- Number of bilingual marketing collaterals describing Citrix local applications help Citrix sales force to grow the business across Eastern Europe.
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