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Launch Event
Customer: palmOne Europe
Objectives
- Re-introduce Palm as a leading brand in handhelds to the Czech media
- Generate attention of business and lifestyle media that so far was covering this topic
Actions
- Very trendy location was chosen for the launch event
- Celebrity moderator
- Brand ambassadors selected for palmOne products
- Workshop for business and lifestyle media to explain benefits of palmOne handhelds
Challenges
- PalmOne competitors in the Czech Republic were pursuing PR and aggressive advertising much longer
Results
- Tremendous coverage in Softwarove Noviny, Hospodarske Noviny, Profit, T3, Mobil, Computer
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