MICROSOFT – MICROSOFT hired EAST SIDE to conduct a media audit across Eastern Europe (10 countries) and identify potential for improving MICROSOFT image when it comes to its contribution to local economies. Important aspect of the project was to raise visibility of MICROSOFT´s regional representatives and train them to identify and properly respond to opportunities to comment on important economic, educational and political issues. In order to do this, EAST SIDE has developed and placed a number of top stories with the leading political and business media in the region. BCME (Beverage Can Maker Europe) – Perception campaign / public affairs – Some EU countries, with Germany as a leader, adopted one way can deposit (“Dosenpfand”) on environmental grounds. The can industry has been increasingly scrutinized, both by NGOs and politics/public, the German idea of “environmentalism equals deposit” being growingly popular with the policy makers and NGOs in CEE. EAST SIDE has been hired in 2008 to develop and tell the sustainability story of the beverage can in Poland and Hungary, focusing on the symbiotic relationship between environmental benefit and economic impact. The story was told to: Industry customers Grocery sector NGOs Government / politics Consumers TRANE (heating, ventialation, airconditioning) – Energy efficiency is an imperative set by the EU and gaining prominence as the EU tries to improve the energy efficiency by 6% and save app. 50 Mt of CO2 by 2012. There is an increasing pressure to EU members to comply with the EU directives on energy reduction. EAST SIDE has been hired in 2006 and has developed a unique “Showcase Building Platform”, partnering since than with prominent Eastern European buildings such as Royal Castle, Frederik Chopin airport in Warsaw, technical universities in Moscow etc., and enabling TRANE to get positioned as a leader in the energy efficiency and green building area, gaining good standing with decision makers in the government and NGO sector and positive visibility with the leading national media. IBM – hired EAST SIDE in 2010 to raise visibility of its problem solving capacities and solutions enabling sustainable regional development in Poland and the Czech Republic. EAST SIDE has created and identified platforms and executed events and speaking opportunities enabling IBM to communicate directly to decision makers in the government administration, industry, SMB area, universities and the medical sector.